Prev03
Rebranding
03
Rebranding
Positioning Germany's first solar-as-a-service company as what it truly is: The Solar Pioneer.
About the project
The goal was to elevate and professionalize the company’s early, rudimentary branding and apply it consistently across all media, materials, and the website. We began by refining the logo and color scheme, then gradually developed the corporate design, addressing each material step by step. The result is a modular and dynamic look, characterized by bold color gradients, striking patterns, and custom illustrations.
My role
As the Creative Director for the project, I was primarily responsible for selecting and managing the agency. In addition to overseeing the coordination and quality management of the marketing material updates, I also handled the planning and budget control for the subsequent production phase.
The client
DZ4 established the rental model for solar plants in Germany. Founded in Hamburg in 2012, the company is now part of the EnBW Group.
Date of creation
This project was realized in 2022.
Positioning Germany's first solar-as-a-service company as what it truly is: The Solar Pioneer.
About the project
The goal was to elevate and professionalize the company’s early, rudimentary branding and apply it consistently across all media, materials, and the website. We began by refining the logo and color scheme, then gradually developed the corporate design, addressing each material step by step. The result is a modular and dynamic look, characterized by bold color gradients, striking patterns, and custom illustrations.
My role
As the Creative Director for the project, I was primarily responsible for selecting and managing the agency. In addition to overseeing the coordination and quality management of the marketing material updates, I also handled the planning and budget control for the subsequent production phase.
The client
DZ4 established the rental model for solar plants in Germany. Founded in Hamburg in 2012, the company is now part of the EnBW Group.
Date of creation
This project was realized in 2022.
Positioning Germany's first solar-as-a-service company as what it truly is: The Solar Pioneer.
About the project
The goal was to elevate and professionalize the company’s early, rudimentary branding and apply it consistently across all media, materials, and the website. We began by refining the logo and color scheme, then gradually developed the corporate design, addressing each material step by step. The result is a modular and dynamic look, characterized by bold color gradients, striking patterns, and custom illustrations.
My role
As the Creative Director for the project, I was primarily responsible for selecting and managing the agency. In addition to overseeing the coordination and quality management of the marketing material updates, I also handled the planning and budget control for the subsequent production phase.
The client
DZ4 established the rental model for solar plants in Germany. Founded in Hamburg in 2012, the company is now part of the EnBW Group.
Date of creation
This project was realized in 2022.
01 After and Before Overview
02 Brandbook Excerpts
03 Logo Color Combinations
04 Logo After and Before
02 Brandbook Excerpts
03 Logo Color Combinations
04 Logo After and Before
05 Branding in Action: Coporate Brochure
06 Branding in Action: Other Examples
2022
03/07
03/07
