02
Rebranding
02
Rebranding
We've branded Germany's first solar-as-a-service company for what it is: the solar pioneer.
About the project
The goal was to professionalize the rudimentary appearance from the company's early days and consistently apply it to all media, materials and the website. We first revised the logo and color scheme, and then gradually developed the corporate design by tackling the individual materials. The result is a modular and edgy look complemented by bold color gradients, patterns and illustrations.
My role
As the creative director of the project, the selection and management of the agency was one of my main tasks. In addition to the coordination and quality management for the renewal of the marketing materials, I was also responsible for the planning and budget control of the subsequent production.
The client
DZ4 has established the rental model for solar plants in Germany. The company was founded in Hamburg in 2012. Today, it has more than 200 employees and operates nationwide. I joined DZ4 in 2019.
Date of creation
This project was realized in 2022.
We've branded Germany's first solar-as-a-service company for what it is: the solar pioneer.
About the project
The goal was to professionalize the rudimentary appearance from the company's early days and consistently apply it to all media, materials and the website. We first revised the logo and color scheme, and then gradually developed the corporate design by tackling the individual materials. The result is a modular and edgy look complemented by bold color gradients, patterns and illustrations.
My role
As the creative director of the project, the selection and management of the agency was one of my main tasks. In addition to the coordination and quality management for the renewal of the marketing materials, I was also responsible for the planning and budget control of the subsequent production.
The client
DZ4 has established the rental model for solar plants in Germany. The company was founded in Hamburg in 2012. Today, it has more than 200 employees and operates nationwide. I joined DZ4 in 2019.
Date of creation
This project was realized in 2022.
We've branded Germany's first solar-as-a-service company for what it is: the solar pioneer.
About the project
The goal was to professionalize the rudimentary appearance from the company's early days and consistently apply it to all media, materials and the website. We first revised the logo and color scheme, and then gradually developed the corporate design by tackling the individual materials. The result is a modular and edgy look complemented by bold color gradients, patterns and illustrations.
My role
As the creative director of the project, the selection and management of the agency was one of my main tasks. In addition to the coordination and quality management for the renewal of the marketing materials, I was also responsible for the planning and budget control of the subsequent production.
The client
DZ4 has established the rental model for solar plants in Germany. The company was founded in Hamburg in 2012. Today, it has more than 200 employees and operates nationwide. I joined DZ4 in 2019.
Date of creation
This project was realized in 2022.
01 Overview after and before
02 Brandbook excerpts
03 Logo color combinations
04 Logo after and before
02 Brandbook excerpts
03 Logo color combinations
04 Logo after and before
05 Branding in action: company brochure
06 Branding in action: other examples
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