06/09
Competitive
Positioning Campaign
Client: SCAYLE GmbH
Role: Sr. Multimedia Designer
Year: 2025
With AI video tools like Google Veo 3 becoming increasingly capable and accessible in 2025, we saw an opportunity to explore a more agile and cost-efficient way of producing campaign visuals entirely in-house. I contributed to the campaign concept, messaging and copy, and worked across the visual production of both motion and static assets — developing a playful campaign system that highlighted key competitor weaknesses while positioning SCAYLE as the stronger alternative.
CAMPAIGN DESIGN / MOTION DESIGN / AI VISUALS / PRODUCTION / CONCEPT
MAX WIDTH 991 CONTENT STARTS HERE
Competitor Takedown Campaign
With AI video tools like Google Veo 3 becoming increasingly capable and accessible in 2025, we saw an opportunity to explore a more agile and cost-efficient way of producing campaign visuals entirely in-house. I contributed to the campaign concept, messaging and copy, and worked across the visual production of both motion and static assets — developing a playful campaign system that highlighted key competitor weaknesses while positioning SCAYLE as the stronger alternative.